ASJCC Digital Marketing and Communications Team

An overview of our team, roles, and strategic roadmap for enhancing our digital presence.

September

In Progress

Phase 1: Preparation

Laying the groundwork for a successful season.

Finalise team roles and responsibilities.
Build match-day templates (summaries, player milestones, sponsor/event posts).
Refresh the club website with fixtures, results, and player info.
Post pre-season hype (training, team culture, countdown to season).

October – December

Planned

Phase 2: Season Launch

Kicking off the season with high-quality, consistent content.

Kick off with season launch posts (4 October).
Weekly fixture and result graphics.
Match-day summaries + FrogBox reels after every game.
Player achievement posts (100 runs, 5 wickets, debuts).
Promote early fundraisers/events with digital campaigns.

January – March

Planned

Phase 3: Engagement Growth

Deepening our connection with the club community.

Push community engagement content (polls, Q&As, behind-the-scenes).
Highlight junior and women’s cricket to broaden reach.
Consistent event promotion campaigns (fundraisers, social nights).
Monthly analytics reviews (follower growth, reach, video views).

April – May

Planned

Phase 4: Season Wrap-Up

Celebrating the season's successes and acknowledging our supporters.

Share end-of-season statistics (top run scorers, wicket takers, MVP).
Post presentation night highlights.
Deliver sponsor thank-you campaigns (digital recognition posts).
Compile and present a digital impact report for the committee.

June – July

Planned

Phase 5: Off-Season Engagement

Maintaining momentum and building excitement for the next season.

Keep socials active with throwbacks, player spotlights, and flashbacks.
Announce re-signings, new recruits, and preseason updates.
Create a new $5000 sponsor package and secure 1–2 new sponsors.
Develop next season’s digital templates and set new goals.
Build early hype for pre-season training (August).